Digital Marketing

What Is Digital Marketing?

Digital marketing is the practice of doing whatever you can to sell or promote your products and or services online. This includes SEO (search engine optimization) PPC< pay per click Google Ads, social media, reputation management, email video, content development, webinars, native advertising and more. 

Digital Marketing Strategy

Attract

Brand Awareness, Lead Generation

Audience = Strangers, Prospects

  • Content
  • Website
  • SEO (Search Engine Optimization)
  • PPC (Google Ads)
  • Email
  • Social Media
  • Video (YouTube)
  • PR/ Media Relations
  • Native Advertising
  • Affiliate Marketing
  • Sponsorships
  • Events (Internal, Hosting)
  • Webinars, Roundtables
  • Events (External, Attending)
  • Conference/ Trade Shows
  • Awards (Win)
  • Memberships
  • Newtworking

Engage

Educate, Nurture

(Thought Leadership)

Audience = Prospects, Clients

  • Content
  • Website
  • Case Studies
  • Articles
  • White papers
  • Publication
  • Surveys
  • Webinars
  • Blogs
  • Newsletters
  • Videos (explainers)
  • Speaking Engagements
  • Customer Service
  • Networking

Delight

Convert, Sell, Upsell, Advocate

Audience = Customers, Clients, Advocates, Partners

  • Content
  • Personal Cards, Emails
  • Testimonials, Success Stories
  • Awards (giveaway)
  • Gifts, Giveaways, Rewards
  • Partner Programs
  • Customer Support
  • Networking

Finally, A Patient Generation Service To Jumpstart Your Practice

Contact us today at 212-222-3292 or request a free consultation on how to attract, engage and delight new patients in your local area.